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Brilltek Rebrand

Brilltek Rebrand

A cleaner visual identity for
a data-system company.

A cleaner visual identity for
a data-system company.

Brilltek develops monitoring systems, mobile apps, and enterprise operation tools. I redesigned its identity to feel simpler, more recognizable, and easier to apply across touchpoints.

Brilltek develops monitoring systems, mobile apps, and enterprise operation tools. I redesigned its identity to feel simpler, more recognizable, and easier to apply across touchpoints.

Client

Brilltek Co., Ltd.

Scope

Logo, type, color, pattern, applications

role

Visual Identity Design

year

2023

01

Before

Before

Genericx tech, weak recognition.

Original homepage and Logo

01

Space background and red arrow felt generic.

02

The logo had too many elements to stay clear at small sizes.

03

The visual style did not connect to Brilltek’s data-system work.

02

Design direction

Design direction

Minimal · Innovative · Energetic

The mark needed to stay recognizable at small sizes.

The mark needed to stay recognizable at small sizes.

03

Logo idea

Logo idea

1+0 becomes bR.

+

+

→

→

+

+

→

→

Construction — grid and geometry

Logo mark — primary lockup

04

Identity system

Identity system

Color, typography, pattern, logo lockups

Color, typography, pattern, logo lockups

Color — Vital Blue #1E6FFF

Type — 思源黑體 TW & Source Sans Variable

Pattern — three graphic sets

Logo Lockups

05

Application

Application

Signage, stationery, documents, tote bags

Signage — illuminated wall sign

Stationery — business cards

Documents — folder and letterhead

Merchandise — tote bags

06

Before / After

Before / After

A clearer identity that is easier to remember, scale, and apply.

A clearer identity that is easier to remember, scale, and apply.

Before

Three shapes stacked

Diamond + bars + arrow

After

BRILLTEK

Four strokes, one system

Two 1s, two 0s

07

Final takeaway

Final takeaway

A flexible identity system built from fewer elements and stronger recognition.

A flexible identity system built from fewer elements and stronger recognition.

BRILLTEK

BRILLTEK

Brilltek Co., Ltd.

Brand Identity Case Study · 2023

© Mikaelalin. 2026